1. -4 Marketing
  2. --4.03 Behaviour change marketing methodologies - overseas

--4.03 Behaviour change marketing methodologies - overseas

INCLUDES:

Promoting physical activity among sedentary women using pedometers

Submitted by administrator on Mon, 12/06/2006 - 20:44
Absract - promoting physical activity among sedentary women - Document - Adobe PDF - Acrobat Reader
Sedentary women (n=92) classified as low (L), medium (M), and high (H) in baseline step counts and assigned to 10,000-step goal (TSG) and personal step goal (PSG) groups (within levels) were compare
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
health promotion
women
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

Effect of Australia's walk to work day campaign on adults' active commuting and physical activity behaviour

Submitted by administrator on Mon, 12/06/2006 - 20:24
Abstract - Australia's walk to work day campaign - Document - Adobe PDF - Acrobat Reader
A paper to determine whether Australia's Walk to Work Day media campaign resulted in behavioural change amongst targe
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
media campaign
inactivity
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

Walking and Cycling Encouragement (VTPI Travel Demand Management Encyclopaedia)

Submitted by administrator on Sun, 11/06/2006 - 21:44
Strategies that Encourage People to Use Non-motorised Transportation
Walking and Cycling Encouragement - Web page
Ways to encourage walking and cycling transport
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Author(s):
Todd Litman
Publisher(s):
Victoria Transport Policy Institute
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
benefits
choice
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns