Marketing

Declining rates of physical activity in the United States

Submitted by administrator on Thu, 15/06/2006 - 03:44
What are the contributors?
Abstract - Declining Rates of Physical Activity in the United States - Document - Adobe PDF - Acrobat Reader
This review describes current patterns and long-term trends
Country (exc. NZ): 
North America
Topics: 
Marketing
Free tags: 
physical inactivity
health burden
Taxonomy upgrade extras: 
--4.91 Travel behaviour research - Nth America
-4 Marketing

Stroll your way to well-being (for new mothers, Australia)

Submitted by administrator on Thu, 15/06/2006 - 02:54
A survey of the perceived benefits, community support, and stigma associated with pram walking groups designed for new mothers, Sydney, Australia
Abstract - Stroll your way to well-being - Document - Adobe PDF - Acrobat Reader
This paper reports results from a survey of 500 mothers and their habits with walkin
Country (exc. NZ): 
Australia
Topics: 
Marketing
Free tags: 
walking group
prams
Taxonomy upgrade extras: 
--4.90 Travel behaviour research - Australia
-4 Marketing

An environmental intervention to promote walking and cycling

Submitted by administrator on Thu, 15/06/2006 - 02:52
The impact of a newly constructed rail trail in Western Sydney
Abstract - environmental intervention to promote walking and cycling - Document - Adobe PDF - Acrobat Reader
This paper looks at the impact of a local pro
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
health promotion
environmental intervention
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

Health impacts of a national mass media campaign on walking in Scotland

Submitted by administrator on Wed, 14/06/2006 - 21:11
Abstract and order information for the paper - Document - Adobe PDF - Ac
Country (exc. NZ): 
Overseas (other)
UK
Topics: 
Marketing
Free tags: 
target audiences
health promotion
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

An intervention to promote walking in sedentary women in the community

Submitted by administrator on Wed, 14/06/2006 - 21:05
Order a reprint - Document - Adobe PDF - Acrobat Reader
The objective of this paper was to evaluate a telephone counselling intervention that was designed to help sedentary women begin and maintain a walking program
Author(s):
Ma
Country (exc. NZ): 
North America
Topics: 
Marketing
Free tags: 
women
sedentary
Taxonomy upgrade extras: 
--4.91 Travel behaviour research - Nth America
-4 Marketing

Promoting safe walking and biking to school: The Marin County success story

Submitted by administrator on Wed, 14/06/2006 - 03:51
The Marin County Success Story
Abstract of Promoting Safe Walking and Biking to School - Document - Adobe PDF -
Country (exc. NZ): 
North America
Topics: 
Marketing
Free tags: 
promotion
safe routes
Taxonomy upgrade extras: 
--4.91 Travel behaviour research - Nth America
-4 Marketing

Using focus groups in the consumer research phase etc

Submitted by administrator on Tue, 13/06/2006 - 23:35
Full HTML text - Using focus groups etc - Web page
A community-based participatory research study, 17 focus groups were used in consumer research to develop a social marketing program to promote walking and other moderate-intensity physical activities.
Author(s):
Ericka Burroughs,Lara Peck,Patricia Sharp
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
prevention
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

AARP Conducts Social Marketing Campaign to Motivate Older Adults in Richmond, Va., and Madison, Wis., to be

Submitted by administrator on Tue, 13/06/2006 - 23:28
Full HTML - AARP conducts social marketing campaign etc - Web page
Describes a social marketing project to promote increased physical activity in two demonstration sites, Richmond, Va., and Madison, Wis., from 2002 through 2004.
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns