Finding the target social market for physical activity etc (SPARC)

Submitted by administrator on Thu, 24/08/2006 - 22:16
Finding the target social market for physical activity (and healthy eating) (SPARC) - Web page
Presentation on research carried out by PushPlay team.
Author(s):
SPARC
Publisher(s):
SPARC
Reference #:
Unknown
Date Published:
10/2003
Copyright:
SPARC Email: unknown
Region:
New Zealand Location: unknown
Region (NZ): 
National level
Topics: 
Marketing
Institution: 
SPARC
Free tags: 
recreational walking
active living
Taxonomy upgrade extras: 
--4.02 Behaviour change marketing methodologies - NZ
-4 Marketing

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Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

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