1. -4 Marketing
  2. --4.02 Behaviour change marketing methodologies - NZ

--4.02 Behaviour change marketing methodologies - NZ

INCLUDES:

From the community upwards

Submitted by administrator on Mon, 08/01/2007 - 00:39
From the community upwards - Document - Adobe PDF - Acrobat Reader
Presentation to NZ Walking Conference, Christchurch, Nov 2006
Author(s):
Roger Boulter,Wendy Everingham
Region (NZ): 
National level
Topics: 
Marketing
Free tags: 
neighbourhood design
community design
Taxonomy upgrade extras: 
--4.02 Behaviour change marketing methodologies - NZ
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Marketing and Public Relations (SPARC)

Submitted by administrator on Thu, 24/08/2006 - 23:01
Marketing and Public Relations (SPARC) - PDF file
Marketing, as a business philosophy and a series of techniques, has much to offer the world of sport, fitness and leisure.
Author(s):
SPARC
Region (NZ): 
National level
Topics: 
Marketing
Institution: 
SPARC
Free tags: 
behaviour change
mass media campaign
Taxonomy upgrade extras: 
--4.02 Behaviour change marketing methodologies - NZ
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Finding the target social market for physical activity etc (SPARC)

Submitted by administrator on Thu, 24/08/2006 - 22:16
Finding the target social market for physical activity (and healthy eating) (SPARC) - Web page
Presentation on research carried out by PushPlay team.
Author(s):
SPARC
Region (NZ): 
National level
Topics: 
Marketing
Institution: 
SPARC
Free tags: 
recreational walking
active living
Taxonomy upgrade extras: 
--4.02 Behaviour change marketing methodologies - NZ
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Travel behaviour change (LTNZ)

Submitted by administrator on Wed, 23/08/2006 - 03:34
Travel behaviour change (LTNZ) - Web page
Travel behaviour change programmes encourage voluntary change in travel behaviour by providing incentives for people to use sustainable modes of travel, thus reducing the need for car travel in our communities.
Author(s
Region (NZ): 
National level
Topics: 
Marketing
Institution: 
Land Transport NZ / LTSA
Free tags: 
travel behaviour
behaviour change
Taxonomy upgrade extras: 
--4.02 Behaviour change marketing methodologies - NZ
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Walking for health (Agewell)

Submitted by administrator on Tue, 28/03/2006 - 23:18
Agewell - physical activity for older people - Web page
Website promoting walking for older people
Author(s):
unknown
Publisher(s):
Age Concern North Shore
Refere
Region (NZ): 
National level
City/Town: 
North Shore
Topics: 
Marketing
Free tags: 
fitness
elder health
Taxonomy upgrade extras: 
--4.02 Behaviour change marketing methodologies - NZ
-4 Marketing

About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns