-4 Marketing

<P>This section covers:<ul><li>Marketing programmes designed to encourage walking</li><li>Advertisements encouraging walking and the use of pedestrian facilities</li><li>Photographs of, and artwork for, signs and information displays related to footpaths and walkways</li><li>Case studies and evaluations of walking promotion initiatives</li><li>Guides and advice on organising walking groups and activities</li><li>Active tourism, walking tours, etc</li><li>Outdoor recreation and rural walking</li></ul>
Exceptions<ul><li>Descriptions of local facilities which influence walking - walkways, footpaths, roads, parks etc (see section 2)</li><li>Walking school buses and similar school transport (see section 5)</a></li><li>Publicity material relating to the health aspects of walking (see section 3)</li><li>Maps, guides and pamphlets covering specific walks (see section 6)</li></ul>
</P>

Non-commuters: the people who walk to work or work at home

Abstract The paper focuses on the socioeconomic characteristics of workers at home and those who walk to work and these are compared with commuters (those who travel to work by motorized transportation).
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Tours of the Rings

Join us for an experience of a life time. Not only do you get to see the film sites for the lord of the rings, you also get to visit a World Heritage status National Park of unparalleled beauty with views and scenery to leave you spellbound. Walk under Mt. Doom and stroll through Orc country. See Mordor the strong hold of the Dark lord Sauron. Visit lthilien camp with beautiful waterfalls and beech forests.
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Pedestrian behavior at bottlenecks

This article discusses experimental findings of microscopic pedestrian behavior in case of bottlenecks. Results for both a narrow bottleneck and a wide bottleneck are discussed and compared to the results of an experiment without a bottleneck. It is shown how pedestrians inside bottlenecks effectively form layers or trails, the distance between which is approximately 45 cm.
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Active workplaces - NZ case studies (SPARC)

Within New Zealand many companies and organisations are heeding the call to get New Zealand workplaces more active.
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Sport and Recr
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Outdoor Activities Guidelines for Leaders - Walking and Running (SPARC)

These guidelines are for New Zealand outdoor leaders, including volunteer and employed instructors, aspiring instructors, teachers, youth group leaders, club trip leaders, and guides.
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Marketing and Public Relations (SPARC)

Marketing, as a business philosophy and a series of techniques, has much to offer the world of sport, fitness and leisure.
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SPARC
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Finding the target social market for physical activity etc (SPARC)

Presentation on research carried out by PushPlay team.
Author(s):
SPARC
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What Intensity? - A Guide to Exercise and Activity Levels (SPARC)

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About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns